Create a Fitness Boot Camp

A fitness boot camp has low overhead expenses, and can return high profits. When you decide to start your boot camp, remember you are not only a fitness professional, but a small business owner. Don't treat your boot camp like a hobby. Create your business with a passion for health and fitness, and remain confident in your ability to succeed.

Get and maintain credentials to sell yourself as a fitness expert. Not only is certification important to the safety of your clients, you can use the credentials as a marketing tool. Your certification will give you a strategic edge over those without formal training and certification. The American Council on Exercise offers personal training certification.

Develop a fitness program around the type of fitness approach you want to take. Do you want to create a boxing based workout, a workout with kettlebells, or a yoga-infused workout?

Address the nutrition component. Since ultimate health is based on proper exercise and diet, decide if you want to offer nutrition advice to your clients by bringing in a certified nutritionist.

Create a business plan. It takes more than passion to create a successful business. Even though a fitness boot camp has low overhead, it is a highly competitive market and you need to do the proper research and planning. The Small Business Administration and the Service Corps Of Retired Executives offer guidance on creating a viable business plan.

Get a business license. Operating a small business without a business license proves to the public that you are a serious business person. It shows that you are so committed to the fitness of your clients and that you report your profits to the government. Visit your local city hall to get information.

Pick a place to safely conduct a boot camp. Many schools and parks host boot camps; get permission to use these places.

Market your boot camp. After creating your business plan, you should have a clear idea of who your target audience is. Use social media, word-of-mouth marketing, referral programs and first-time promotions to get people to try your program.